IBM CXA Video

IBM (BOB) CUSTOMER ANALYTICS

‍

We created a video for IBM Watson Marketing as part of their YDKJ campaign for Customer Experience Analytics. This is a fun and energetic explainer video that narrates and walks you through the capabilities and wonders of having a comprehensive view about your customers.

I created the storyboards, designed scene frames, provided art direction to the designers and animators. I also assisted the creative director during the photo shoot. The style of the video follows the current look and feel of the YDKJ videos which utilizes stop-motion photography and 2D motion graphics. We introduced a new style or medium adding 3D motion graphics into the video, delivering a fresh new look and taking the concept to the next level.

‍

Digital Agency: Centerline Digital
Account Manager: Sandy Covais
Creative Director: Josh O’Dell
Senior Art Director/Lead Designer: Jona Daluz
Project Manager: Ailee Taggart
Producer: Alisha Hawkins
Photographer: Walker Anderson
Storyboard: Jona Daluz
Animation: Ink and Giants
Designers: Katie Llyod and Sarah Johnson
Sound Designer: Brandon Chapman & Dan Schneider