IBM WCE Tealeaf

IBM WCE TEALEAF

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IBM Tealeaf (now acquired by Acoustic): AI powers the customer insight that drives differentiated digital experiences. Tealeaf maintains behavioral analytics leadership by delivering measurable business benefits around revenue, customer retention, and cost and time savings to organizations across industries.

We created a high-impact video to help announce to the market that Tealeaf is better than ever. We follow the style of the Customer Analytics and Watson Assistant video in a hugely bolder way. The visual components of this video are composed of live-action, 2D & 3D animation with some visual effects. This older version used the IBM WCE brand guidelines before it was acquired by Acoustic and rebranded the video.

Digital Agency: Centerline Digital
Account Manager: Sandy Covais
Creative Director/Copywriter: Josh O’Dell
Senior Art Director/Storyboard: Jona Daluz
Project Manager: Ailee Taggart
Producer: Alisha Hawkins
Lead 2D Animator: Gab Daluz
2D Animator: Marcos Zanet
3D Animation: Michael Heid
Designer: Jona Daluz & Kareena Detwiler
Sound Designer: Brandon Chapman & Dan Schneider