IQVIA Human Data Science

BRAND, DIGITAL & VIDEO PORTFOLIO
FOR HEALTHCARE & LIFE SCIENCES

As Senior Art Director on the account, I led the art and design end to end: hands-on in the design and direction while also directing our studio team and freelance designers, animators and illustrators. I set the visual direction up front through territories, styleframes and storyboards, initial edit or animation, then stayed in the work through production — designing and animating key moments myself while giving direction and feedback to the team at every round.
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Alongside the account and creative teams, I made sure every deliverable tracked back to the client brief, held the IQVIA brand, and cleared the brand, legal and regulatory review that healthcare work demands — treating those notes as design decisions rather than late fixes. The result was one consistent visual language across years of campaigns and a rotating mix of internal and freelance talent.

Below are different selected digital works including video, infographics, email and web banners, powerpoint, digital ads and other digital assets.

Digital Agency: Centerline Digital
VP of Marketing: Michelle Yancey
Group Account Director: Amy Mckeel
Creative Director: Maura Gaughan
Senior Art Director / Designer / Editor / Animator: Jona Daluz
Senior Project Manage: Sara Heckman

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